ORLANDO, FL, August 18, 2026 — Parker Publishers today announced it will publish and promote the forthcoming book by John McNulty and Ryan Swadley, Co-Founders of Didgebridge Labs, bringing Marketing Crisis to corporate boardrooms, marketing leaders, and investors across the United States. The announcement reflects a publishing commitment grounded in more than 20 years of Fortune 500 marketing leadership and hands-on MarTech innovation, rather than academic theory. The publication arrives at a pivotal moment for marketing and advertising. As boards and CFOs increasingly demand defensible return on marketing investment, and as scrutiny over digital data privacy and AI-driven content manipulation intensifies across industries, Marketing Crisis speaks directly to the executives and organizations at the center of that conversation.
About the Book:
Marketing Crisis is not a motivational business book. It is a diagnosis — and a blueprint.
Written to be read in a single 60–90 minute sitting, the book is designed for board members, private equity leaders, VC portfolio managers, corporate CEOs, CMOs, and CFOs who need a fast, evidence-based briefing on Marketing ROI-failings, which include the $140 Billion digital ad fraud crisis. Each of the book’s primary sections opens with a 45-second mobile video summary, accessible through the authors’ proprietary QR2text™ technology, allowing readers to opt in to a private, one-to-one SMS channel with the authors themselves.
Organized around three interlocking failures of modern Web2.0 marketing, the book covers:
- The collapse of financially defensible ROI metrics, including the scale of global digital ad fraud
- The erosion of consumer data privacy and the risks nefarious data-sharing poses to brand growth
- The decline of brand content trust in an era of AI-manipulated media and synthetic endorsements
- A medium-by-medium breakdown of how TV, print, out-of-home, in-store, and digital advertising each arrived at the same crisis
- A proposed path forward: human-verified, privacy-first, consensual engagement between brands and consumers
- An introduction to Intellismart®, the Didgebridge Labs MarTech platform built to address the crisis
The book is direct about its diagnosis and equally direct about its solution. “Do not present a problem without also providing a solution,” McNulty writes, citing a mantra from his early training at the Gillette Company. “We do not need more problem finders. But we do need more problem solvers.”
About the Authors
John McNulty, Primary Author — John is Co-Founder and CEO of Didgebridge Labs, a MarTech incubator, Venture Studio, and Growth Accelerator for start-ups and early-stage companies. He is also a Managing Partner of the $200 million emerging MEXUS Fund, focused on challenges within HealthTech, DeepTech, and digital data privacy. Over a 20-plus year career, McNulty held senior growth-acceleration roles including President of MacGregor Golf, Senior Vice President at Brunswick, Vice President/General Manager at Kodak, Vice President at Wilson Sporting Goods, Director of National Accounts at Alberto-Culver, and nearly a decade in progressively senior sales and marketing roles at Gillette. He is also the author of the copyright-protected growth methodology Desired Future State®.
Ryan Swadley, Co-Author & Chief Innovation Officer — Ryan is Co-Founder and Chief Innovation Officer of Didgebridge Labs, where he leads the firm’s MarTech innovation agenda, AI-driven product development, and privacy-first engagement technologies. He is the architect of Intellismart® and has built mobile-first engagement and automation solutions for brands including Home Depot, Gillette, Whole Foods, Procter & Gamble, and CVS. Before co-founding Didgebridge Labs, Swadley founded one of the earliest campus-based social networks, Boiler Life at Purdue University — launched before Facebook and referenced, without naming the platform, in the film The Social Network.
“The closer you get to the human being, the more powerful the marketing becomes. The further you drift from the human being, the more fragile it becomes,” said McNulty. “This book is not a eulogy for marketing. It is a blueprint for the brands that are willing to return to the human being at the center of it all.”
Why Parker Publishers Chose Marketing Crisis
Parker Publishers has built its reputation on identifying authors who write from conviction and operating experience. “What drew us to John, Ryan, and this project is that it doesn’t stop at diagnosing the problem,” said Sarah Edwards, Publisher at Parker Publishers. “Boards and marketing leaders are already living the ROI, privacy, and trust crisis this book describes. What sets Marketing Crisis apart is that it also hands readers a concrete, technology-backed path forward.” Independent industry research cited in the book estimates that global digital ad fraud losses have exceeded $140 billion annually, underscoring the scale of the ROI-defensibility problem the authors set out to address.
“We don’t publish books that could have been written by anyone,” Edwards added. “We publish books that could only have been written by the people who lived the problem and then built the fix. This is one of those books.”
Publication Details
Marketing Crisis by John McNulty and Ryan Swadley is now in active production with Parker Publishers. The book integrates the authors’ proprietary QR2text™ technology directly into the printed page, linking each chapter to short video summaries and a private, opt-in SMS channel with the authors. Available now in paperback, hardcover, or e-reader via most fine book sellers nationwide.
Marketing Crisis URL, including video section intros: + “Where to buy button”
Media Inquiries
Members of the media interested in interviewing John McNulty, Ryan Swadley, or Parker Publishers representatives, or requesting advance review copies, should contact:
Parker Publishers
West Sand Lake Rd, STE 210, Office 3266
Orlando, Florida 32819
Email: [email protected]
